ORWO – once an East German film producer on the site of the original Agfa factory – recently merged with InovisCoat, a German film manufacturer that was formed after the break-up of Agfa in the 2000s.
As Kosmo Foto reported last year, ORWO has already considered a return to colour film photography after its merger with InovisCoat; ORWO used to make a range of colour negative and slide films during the Cold War which were popular on both sides of the Iron Curtain.
The new Instagram post, which was published on Tuesday (30 March), says the company’s vision is “bring back high-quality analogue films”. It reads: “ORWO is a German company focusing relentless on quality, innovation and integrity. ORWO now has a global footprint and many exciting new products and potentials.
“For the first time this century, the IP and know how of Agfa Motion Pictures, and its spin off ORWO was united under one common shareholder. This brought together IC Investments, InovisCoat, FilmoTec and a range of other companies, underneath one banner.
“The vision is big – bring back high-quality analogue films – for photographic and for cinema. For use in cameras, on film sets and in cinemas. For use in archiving – of data, paper and audio visual. ORWO now demonstrably has the best film stock in the world for archiving, for black and white and for sound reproduction. It is now passionately investing in R+D to bring further innovations into this important cultural space.
“The new German company is very active in the film space and is obsessed with improving every aspect of the film value chain. Its motto – make film, not video. Welcome to the analogue revolution.”
ORWO continues to make black-and-white film for cinema, with some of its stock also converted into stills stocks; LOMOgraphy’s recent Kino range of black-and-white films are believed to be ORWO products.