Ilford Ilfocolor single-use camera (Pic: Ilford Imaging Europe)
The new cameras carries the branding of the old Ilfocolor colour film (Pic: Ilford Imaging Europe)

Ilford Imaging Europe has launched a new disposable film camera – this time using colour film.

The new Ilford Ilfocolor Rapid Retro Edition Single Use Camera follows in the footsteps of the Ilford Sprite II reusable compact film cameras which was released in 2020.

Ilford Imaging Europe GmbH is a German-based company which makes photographic papers and is not related to the UK-based company Harman, which produces the Ilford Photo and Kentmere films.

According to the Australian website Inside Imaging, the new camera is loaded with 27-exposure 400-ISO colour negative film, but there’s no indication of which film it is.

Though the Ilford branding is today exclusively seen on black-and-white films, there was a range of Ilfocolor-branded colour films produced in the 1960s.

Like many of the simple/reusable cameras currently on the market, the camera has an f/11 lens and a fixed shutter speed of 1/125. It’s also pre-loaded with an AAA battery to power the integral flash.

The camera’s packaging evokes the old Ilfocolor cartons form the 1980s, when Agfa colour print film was rebranded as Ilfocolor.

Inside Imaging reports the new cameras will be available from early May with a recommended retail price of $14.95 in the US and AUS$19.95 in Australia.

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Stephen Dowling
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2 years ago

Is this the new ORWO stuff being tested