Lomography has reduced the price of its 120 films while declaring the format “an endangered species”.
The Austrian-based analogue photography brand has reduced all of its current 120 line-up, with some films falling by nearly 30% in price.
Lomography said: “We’ve noticed a growing reservation within the analogue community when it comes to the distinctive and charming 120 format. We refuse to let 120 film fade away so we now formally declare it an endangered species!
“To support film amateurs or professionals worldwide in their medium format practice, we’re excited to announce significant price reductions on our 120 films. Medium format photography should be a breeze, not a budget-breaker. Let’s come together, Lomographers, to keep the spirit of 120 film alive and thriving for generations to come!”
The films see the following price reductions (prices are shown in £, but the reductions apply to all markets)
- Color Negative 100 ISO 3 Pack was £29.90, now £22.90
- Color Negative 400 ISO 3 Pack was £29.90, now £22.90
- Color Negative 800 ISO 3 Pack was £34.90, now £25.90
- Redscale XR 50–200 3 Pack was £30.90, now £22.90
- Potsdam Kino 100 ISO was £9.90, now £5.90
- LomoChrome Metropolis 2021 was £12.90, now £10.90
- LomoChrome Purple 2021 was £11.90, now £10.90
The reductions should be welcome news for 120 photographers, who have seen prices for Lomography films rise significantly over the past few years, especially the colour negative films which are produced by Kodak.
Lomography recently launched Color ’92, a 400-ISO colour negative film marking the 30th anniversary of the company.