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Fujifilm Instax Mini 12 cameras (Pic: Fujifilm)
The camera is available in five different colours (Pic: Fujifilm)

Fujifilm has announced a new instant camera – the Instax Mini 12, as well as a new app to share instant pictures on social media.

The Mini 12 follows on from the Mini 11, which debuted in March 2020.

The new addition to the Instax Mini range features a new parallax correction feature with the camera’s close-up mode, and an automatic flash which adjust the intensity of the flash depending on the brightness of the scene.

“With an airy, cloud-like, and almost “inflated” design/look, Mini 12 carries over the main features of Mini11, including Close-Up Mode and Auto Exposure adjustment capabilities, but also adds the new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimising object shifts, to produce a centred photo.,” says. Press release from Fujifilm North America.

“Mini 12 also features automatic flash control, which optimises image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens.”

“The Instax Mini 12 instant camera features a unique new design and a variety of appealing new colour options,” said Bing Liem, president, Imaging Division, Fujifilm North America. “It includes many of our consumers’ favourite features from the prior Mini 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the Mini 12!”

Along with the new camera, Fujifilm have released a smartphone app, called Instax Up!

According to Fujifilm, the app’s features include the ability to:

  • Scanning Instax photos and storing them digitally in one place
  • Organising photos by category/list views
  • Easily sharing stored photos and collections via social media or text
  • Importing photos from other Instax apps such as Instax Mini Link or Instax Link Wide

The new cameras are expected to be available from the middle of March and will be available in five different colours. In the UK it will retail for £79.99, and in the US will cost $79.99.

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Stephen Dowling
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