Kodak Alaris has announced another price rise affecting its photographic films, due to take place from March 2023.
The price rise will affect all films, with the overall rise across all products working out to 17%, Kosmo Foto has learned.
However, some consumer film, such as Kodak Gold 200 and Ultra Max 400, will see much smaller rises.
The price rises will take effect on 1 March 2023.
The prices rises are expected to see a reduced discounts on multipacks, and also reduce the price disparity between Kodak Gold 200 and Colorplus 200, which are among the most popular of the company’s consumer-grade colour negative films.
The price rises from Kodak Alaris – the company which sells photographic film made by Eastman Kodak – come amid continuing supply problems for Kodak-branded films, as the US giant has struggled to meet continuing demand, especially for colour films, amid a global pandemic.
The pandemic was largely blamed for earlier rises announced over the past three years.
However, this latest price rise seems to be partly due to recent Eastman Kodak’s investment in film production.
In October, Eastman Kodak said it wanted to hire more people for its film production division as demand for film continues to soar.
Nagraj Bokinkere, Eastman Kodak’s vice-president of film manufacturing, made the plea while appearing on the Get Real podcast for Great Rochester Enterprise, a business hub in the New York-state city where the film producer is based. He said the film maker had already taken on more than 300 new employees over the previous 18 months.
In addition, Kosmo Foto has learned that Eastman Kodak has also been upgrading finishing equipment, which has been a stumbling block for increasing production to meet demand.
Kodak Alaris has been quiet on the film launch front this year, apart from the release of Gold 200 in 120 format.
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It’s disappointing that it’s a film company that is discouraging me from using film.
loads of other stocks out there. fomapan 100 and 400. ilford line, HP5, FP4, Delta 100 and 400. Kentmere 100 and 400. Cinestill BWxx. Fuji Acros
Sad how film manufacturers don’t want you to use their products ..
Total nonsense, completely absurd, and entirely inexcusable.
As Kodak film isn’t too expencive already. But I’d rather pay a higher price, then not be able to shoot color at all. The past vew years I switched to a b/w workflow anyway.
Think 2023 will be my last year shooting film. I buy bulk film which has already doubled in price since I last purchased film and presumably as with the previous price increase other film manufacturers will follow suit.
Film photography will become a rich mans pastime.
Film prices are going up. The cost of film cameras is going up. Soon demand will fall.
The demand for film production is not going to last very long with such ridiculous prices I am afraid. Good luck Kodak with the second crash and burn in your history. I was there the first time round when the company failed to invest in their digital cameras and now they are suggesting we should pay upwards of £70 for a pack of 5 rolls of 120 film? Who is going to pay that?
I really don’t think that Kodak are doing this out of any vindictive or exaggerated profit motive. They will have a business plan that is tested at every turn by global commodity and supply pressures that have not been seen in a very long time. Depending where you live look at price rises for other goods. So random and not relevant photographic items… (UK) tea 46%, bread 36%, Heinz tomato soup 44%, butter 45%, pasta 49%. petrol over three years 89% and on and on… Kodak 17% – not so bad hey for a non essential item (unless you are… Read more »