Kodak Alaris has announced another price rise affecting its photographic films, due to take place from March 2023.
The price rise will affect all films, with the overall rise across all products working out to 17%, Kosmo Foto has learned.
The price rises will take effect on 1 March 2023.
The prices rises are expected to see a reduced discounts on multipacks, and also reduce the price disparity between Kodak Gold 200 and Colorplus 200, which are among the most popular of the company’s consumer-grade colour negative films.
The price rises from Kodak Alaris – the company which sells photographic film made by Eastman Kodak – come amid continuing supply problems for Kodak-branded films, as the US giant has struggled to meet continuing demand, especially for colour films, amid a global pandemic.
The pandemic was largely blamed for earlier rises announced over the past three years.
However, this latest price rise seems to be partly due to recent Eastman Kodak’s investment in film production.
In October, Eastman Kodak said it wanted to hire more people for its film production division as demand for film continues to soar.
Nagraj Bokinkere, Eastman Kodak’s vice-president of film manufacturing, made the plea while appearing on the Get Real podcast for Great Rochester Enterprise, a business hub in the New York-state city where the film producer is based. He said the film maker had already taken on more than 300 new employees over the previous 18 months.
In addition, Kosmo Foto has learned that Eastman Kodak has also been upgrading finishing equipment, which has been a stumbling block for increasing production to meet demand.
Kodak Alaris has been quiet on the film launch front this year, apart from the release of Gold 200 in 120 format.