The film is being exclusively launched via a new retail programme by the California-based company called CineStill Film Maker.
“The analogue photography market is in a renaissance, thriving and growing in recent years. With this renewed interest in all things analogue, CineStill is determined to bring innovation and accessibility to a community that demands it. The film community is invited into the process of creating this new film by becoming a CineStill Film Maker.
“CineStill 400D is a fine grain film that delivers a soft colour palette with natural saturated colour and rich, warm skin tones. The film has a wide dynamic range, with a base sensitivity of ISO 400 but can be rated from 200 to 800, and it can be pushed up to 3200,” CineStill said. “This makes the film highly versatile, suitable for any lighting condition, any event, and can be used either outdoors or in the studio.
“400Dynamic is the culmination of CineStill working exclusively with our manufacturing partners around the world to utilize the same advanced emulsion technology that is found in motion picture film. 400D was specifically designed for still photography, to be processed in C-41 chemistry by any photo lab or at home. In addition, it also features a process-surviving anti-static lubricant coating that will make it an ideal film for both manual SLRs and automatic winding cameras.”
CineStill said the new film would help photographers “maximise their creativity and produce remarkable images”.
The CineStill Film Maker campaign is a fundraiser similar to a Kickstarter campaign. In little more than two hours after the launch of the campaign, the fund had raised more than $75,000 (£59,970) which represented more than 55% of the target needed to make 35mm film and 27% of that needed to make 120.
CineStill also said that the company also intends to produce 400D in 4×5 format for large format cameras if funding allows.
A number of example images, taken by photographers including Stephen Vanasco, Lena Aires and Ryan Murihead, have been released.
The Film Maker programme includes various tiers, from four rolls of 35mm up to 100, with most tiers working out to $15 (£11.20) a roll. Larger tiers will be sent out in April with lesser tiers sent out in the summer.
The Film Maker programme also offers other rewards to funders, CineStill said, including early information about forthcoming releases and first option on CineStill events.
“CineStill is inviting the film community to be part of the process of making 400D available to photographers around the world by becoming a CineStill Film Maker. During the last few years, there’s been a significant gap in the market for an ISO 400 speed colour film. Past discontinuations and supply chain issues have caused a limited availability in the industry, which left photographers without the options that they would normally have.”
CineStill’s colour films, which include 800T and 250D, are Eastman Kodak motion picture films which have had the ramjet – a protective anti-halation layer which stops the film being scratched – removed. This leads to a characteristic glow in highlights.