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Fujifilm Superia Premium 400Fujifilm is discontinuing three packs of two of its Japan-only colour negative films, fuelling fears the films are being earmarked for discontinuation.

The website Fujifilm Rumours reported the discontinuation of three packs of Fujicolor 100 and Fujicolor Superia Premium 400 on Friday (7 February), with stocks no longer available to dealers from the end of March.

The discontinuation affects the following multi-packs:

The site quotes a statement from Fujifilm Japan, which reads:

“Thank you for using Fujifilm products regularly.

“FUJIFILM Imaging Systems Corporation (President: Toru Nishimura)
will discontinue the sale of some photographic film products due to a long-term decrease in demand, which has made it difficult to provide a stable supply.

“I am very sorry, but I would appreciate your forgiveness after careful consideration of the situation. We look forward to your continued patronage of Fujifilm products.”

Fujifilm has in the past discontinued films after first withdrawing multipacks, so fans of these films might want to stock up just in case.

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Stephen Dowling
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