Polaroid has announced its biggest special edition yet to mark the 30th anniversary of the Japanese video game and trading card franchise Pokémon.
Polaroid is releasing no less than three Pokémon-branded Polaroid cameras, along with three special-edition films and three different accessories.
The camera line-up includes two full-sized Now Gen 3 camera, as well as a smaller Go Gen 3 camera.
The different cameras are:
- Special edition Now Gen 3 – Pokémon design in red, white and black
- Special edition Go Gen 3 – Pikachu design in yellow and black
- Special edition Go Gen 3 – Sylveon design in blue, white and pink
The Pokémon camera costs £129.99 in the UK, $139.99 in the US and €139.99 in the EU. The Pikachu and Sylveon cameras cost £89.99 in the UK, $99.99 in the US and €99.99 in the EU.
The three new films are all include Pokémon frames and are as follows:
- Polaroid Color i-Type Film – Pokémon Edition: (£21.99/$22.99 /€21.99)
- Polaroid Go Color Film – Pokémon Pikachu Edition – Double Pack: (£21.99/$24.99 €22.99)
- Polaroid Go Color Film – Pokémon Sylveon Edition – Double Pack: £21.99 / $24.99/€22.99)
The cameras and films are joined by a case, a branded photo album and a special Pokémon strap.
All the new Pokémon-branded products are expected to be available from 25 August.
Polaroid said in a press release: “Celebrating 30 years of Pokémon, the collection marks Polaroid’s biggest collaboration yet and includes three cameras, three film frames with custom dark slides and iconic accessories.
“The products have been designed to bring Pokémon’s playful energy to Polaroid’s iconic cameras, while encouraging both younger and older fans of Pokémon to embrace the tactile, analogue joy of shooting with Polaroid.”
“Pokémon has always been about discovery, connection, and exploration. Working with Polaroid feels like a natural extension of these values: encouraging fans to capture moments that matter most to them in their own way and turn their favourite memories into tangible keepsakes,” said Mathieu Galante, The Pokémon Company International’s senior director of licensing.
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