Eastman Kodak appears posed to release a new colour negative film called Kodacolor 100 – and has also rebranded its ColorPlus 200 film as a sister film, Kodacolor 200.
The film is already listed on one US photographic retailer, and is reported to be going on sale in early October.
The Kodak-branded Kodacolor 100 – in a strikingly colourful new box design – is already listed for sale on US retailer Unique Photo, which has branches in the northeast. The film is listed for sale at $9.75 (£7.25) per 36-frame roll, with discounts for bulk buys.
Unique Photo‘s listing was spotted by a member of Reddit’s r/AnalogCommunity channel, who posted the listing on Tuesday (30 September). They noted that the film’s box design is very different to the new packaging on films marketed by Kodak Alaris; the new Kodacolor film appears to be an Eastman Kodak product.
Shots of rolls shared on r/AnalogCommunity showed a URL link to the website www.kodak/go/film, which is the home of Eastman Kodak’s motion picture film division.
There is no information yet on whether the film is an entirely new formulation, or a new branding for an existing film, which could be either Kodak’s Pro Image 100 film (which was formulated for the Asian market) or Kodak’s Aerocolor IV aviation film, which has been repackaged by a number of third parties in recent years. It could also be the film that is produced for Lomography as CN100, which is thought to be a legacy Kodak recipe not offered in their current range.
Unique Photo’s listing said: “Kodak 135-36 Kodacolor 100 ASA is a beloved classic in the 35mm film world—an ISO/ASA 100, daylight-balanced color negative film that delivers fine grain, natural color, and clean tonality. With 36 exposures per roll and the universally available C-41 development process, it offers a dependable, easy-to-love look for everyday photography, portraits, landscapes, and travel in good light.
“Kodacolor 100 ASA is designed to produce a natural, true-to-life palette. Greens are clean, skies are a reliable medium blue, and skin tones render warmly without excessive saturation. At ISO 100, grain remains subtle, allowing fine details to shine—great for enlargements and high-resolution scanning. The film’s contrast is balanced, offering good separation in midtones while retaining smooth highlight roll-off in bright sun.”
The listing’s information appears to come from an official Eastman Kodak document, not no announcement of the new film has yet been forthcoming from the US film producer.
Alongside this, Unique Photo also listed another film – Kodacolor 200. The film is packaged in a box very similar to Kodacolor 100’s.
There is no mystery about what this film is, however – Unique Photo’s listing describes this as ColorPlus 200. The listing said: “Kodak ColorPlus 200 is the closest thing to truly vintage that Kodak has to offer. Based on older film technology, ColorPlus offers a wide dynamic range, subtle color, and very low grain. It disguises itself as a budget film but is a powerhouse and has gained widespread popularity for its unique look and versatility, allowing for down to two stops underexposure or up to three stops overexposure.”
This film is also listed for sale for $9.75 per roll, with discounts for bulk buys. Again, no official word of the new film has yet appeared from Eastman Kodak.
Kodacolor is a legacy brand name for Eastman Kodak colour negative films that was first used in 1942. A film called Kodacolor VR-HG was released in 1986 and eventually became Gold 100.
I'm a New Zealander who has been living in London since the mid-1990s, shooting film seriously since the year 2000. Kosmo Foto was launched in 2012 and has since become a film brand, with the release of my first films Kosmo Foto Mono 35mm (2017) and Kosmo Foto Mono 120 (2019).
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Good to see some new products coming to market, even if they are not developed from the ground up. Also nice packaging – it reminds me of the old Supra / Royal Supra boxes. I know it’s the film that matters, not the packaging, but the recent changes to Kodak boxes have been frankly awful IMO, and lose some of the heritage-based charm – I had wondered if it somehow cut costs or something because it certainly wasn’t more visually appealing.