Polaroid have announced what they say is the smallest instant analogue camera ever created – the Polaroid Go.
The camera, which was announced on Tuesday (20 April) is available for pre-order now from the Polaroid website.
The camera measures just 105mm x 84mm x 61mm, according to Tech Radar, making it even smaller than Fujifilm’s recent Instax Mini 40.
The new Polaroid camera produces a much smaller print aswell – 66.6mm by 53.9mm, with the image taking up only 47mm x 46mm of the frame.
“Create big, smaller, with the new Polaroid Go camera and film. The tiniest new member of the Polaroid family is your portable, wearable, partner in creativity. With classic film Polaroid film, but much smaller – cute, huh?”
The cameras are due to be launched worldwide on 27 April. The camera, with a box of 16 films, costs £124.99.
According to Tech radar, the camera has an effective focal length of 100mm (making it essentially the same as a standard 50mm lens on a 35mm camera) and the battery life is enough to shoot 15 rolls of films.
There’s no details yet on other aspects of the camera, such as whether it has autofocus, though it does come with an integrated flash.
The camera and its new film format seems to be Polaroid’s response to Instax Mini, which has been a phenomenal success for Japan’s Fujifilm since it was launched in 1998.