Nikon FM10
The Brie Larson-approved Nikon FM10 (Pic: Gomessda/Flickr)

By now we’re used to the celebrity effect causing price spikes to certain high-end compact cameras.

The namechecking of cameras such as the Contax T2 and T3 by the like of Kendall Jenner, rapper Drake and  actor Chris Hemsworth has seen prices for these cameras soar. (As Kosmo Foto has previously reported, one London camera shop currently wants £1,900 for a T3).

Another celeb, it turns out, know their way around a film camera, and this one is a decidedly less exclusive model.

A tweet from actress Tracee Ellis Ross on Wednesday (6 February) showed Ross and Larson laughing together at an event, with Larson holding a film camera in her hand.

The camera isn’t an exclusive premium compact, nor a classic rangefinder (like the Leica M3 Larson sported in recent film Kong: Skull Island). It’s a Nikon FM10, a budget-friendly all-manual SLR produced since 1995, and possibly still in production.

The interesting thing about the FM10? It’s not a Nikon at all. This entry-level SLR was designed and built by Cosina, another Japanese camera-maker best-known for models such as the CX-2 compact (the inspiration for the LOMO LC-A) and the range of “Voigtlander” rangefinders built for Leica screw and M-mount lenses. (Cosina bought the rights to the Voigtlander name in the 1990s.)

The FM10 is a mostly plastic SLR that usually gets sold with an entry-level manual zoom; it was built in reaction to an emerging Asian middle class that wanted the Nikon name but didn’t necessarily want to pay Nikon prices. Nikon cameras, after all, have often been excellent but rarely been cheap.

Cosina has some serious track record in this regard; a number of entry-level SLRs, from the Canon T60 to the Yashica FX-3, the Olympus OM-2000 and various Vivitar SLRs from the 90s and 2000s.

The FM10 can be snapped up for around £40 on eBay (little more than $50) so even if the price quadruples thanks to the hand of Larson. It’s still eminently affordable.

The appearance of the Yashica Electro 35 in 2012’s ‘Spider Man’ led to a spike in prices for this not-exactly-rare-but-quality camera (more than two million Electro 35s of various marks were made). Could Cosina’s plastic fantastic be about to enjoy the same fate?

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Stephen Dowling
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Chris R
4 years ago

OK, it’s conspiracy time. What if a camera manufacturer put a recently discontinued, yet quite widely available film camera in the hands of a famous young woman, and then paid a lot of attention to the price of said camera on popular auction websites? What if that manufacturer had a price in mind at which it would be profitable to restart production on a small scale?

4 years ago

I have an FM-10 body in my cupboard. I think I bought it as a lens cap. Have never put a film through it. I could make a killing here.

amigo toro
amigo toro
4 years ago

However, maybe if people see a celebrity using a film camera (instead of the usual selfie with their phones) or a film camera being used in a movie people may realize that film photography is still around & become interested…

4 years ago

maybe this is the Sign From God that I should buy that Nikon SP I’ve been lusting after, before the prices get even more ridiculous………..