Reto Project has released a new Kodak-branded 35mm film camera aimed at beginners called the Kodak EC35.
The camera is a simple point-and-shoot featuring manual advance and with an inbuilt flash.
The new camera was announced on Friday (17 July) and is already available to order. It has a recommended price of just £35 in the UK and $34.99 in the US.
One feature the new camera shares with much more expensive and well-specified retro compacts like the Olympus Mju-II is a sliding front panel.
Reto Project said in the new camera’s listing: “The Kodak EC35 is a beginner-friendly point-and-shoot camera that strips away the complexity of film photography, putting the pure joy back into every frame. Featuring a tactile slide cover for instant protection and a built-in flash, it’s designed to be tossed in your bag and ready for every golden moment!”
The Kodak EC35 has a 25mm two-element f/10 acrylic lens and a fixed shutter speed of 1/100. The internal automatic flash is powered by a single AA battery.
The camera looks to be marketed specifically to younger users, and is being released in no less than seven different colours: midnight black, vanilla white, butter yellow, lavender, powder blue, blush pink, and avocado green.
The new camera is also being offered in a starter kit bundled with a roll of Kodak Ultramax 400-ISO colour film.
You can see some example pics taken on the Kodak EC35 below:
The new camera’s release comes after Reto Project launched other very popular Kodak-branded camera aimed at the younger end of the photography market.
Though a digital camera, the Kodak Charmera, launched in 2025,has leaned heavily on the aesthetic appeal of Kodak’s heritage branding. It’s diminutive design was also based on Eastman Kodak’s first disposable camera, the 110-format Kodak Fling.
Last year, it also released the Snapic A1, a 35mm compact camera featuring a two-element glass lens and motorised film advance.
I'm a New Zealander who has been living in London since the mid-1990s, shooting film seriously since the year 2000. Kosmo Foto was launched in 2012 and has since become a film brand, with the release of my first films Kosmo Foto Mono 35mm (2017) and Kosmo Foto Mono 120 (2019).
I’m doing everything I can to promote film photography in the 21st Century, and help it survive and thrive. If you want to write something for Kosmo Foto, please drop me a line at foto.dowling@gmail.com.
