Hong Kong-based photography brand Reto Project – behind such as cameras the Kodak Ektar 535N and the revived Ultra Wide & Slim – has announced a new dual-format 35mm camera called the Reto Pano.
The new camera features a normal 35mm mode and a “panoramic” mode which can be selected from frame to frame. Unlike most simple panoramic cameras, the Reto Pano also features an integral flash.
Reto said in a press release: “Why stick to basic frames when Reto Pano’s dial lets you glide into the panoramic world? The Reto Pano 35mm Film Camera features an easy switch between standard and cinematic modes. Hiking through mountains? Twist for panorama. Brunch with friends? Switch back to classic. Swapping between the two modes mid-roll – no pauses, no fuss, just endless creative freedom.
It added that the “22mm lens gives an ultra-wide-angle coverage for landscape and travel photography”.
(Gallery below of images show in normal 35mm mode.)
Unlike most simple panoramic cameras, the Reto Pano also features an integral flash. “Thanks to the built-in flash and its compactness, the PANO is a 35mm film camera suitable for shooting indoors and outdoors. No fancy skills needed – just more memories, fewer limits, all while giving your shots a flash-powered glow-up. When not in use, you may make use of the built-in lens cover to save the camera lens from scratches.
(Images below in panoramic mode.)
The camera’s technical specifications are:
Film format: 35mm x 24mm
(Panoramic mode: 35mm x 14.9mm)
Film transport: Manual wind And rewind
Optical lens: 22mm; F9.5; two-element Optical Grade Acrylic Lens
Shutter Release: 1/100s
Power Supply: 1*AAA alkaline battery
Dimensions: 110mm (W) x 62mm (H) x 32mm (D)
Weight: 93g
The plastic Reto Pano also comes in the choice of five different colours:
- Sheer black
- Sheer white
- Metallic pink
- Metallic mint
- Metallic silver
The Reto Pano is priced at $34.99 and is already available via retailers across the world.
I'm a New Zealander who has been living in London since the mid-1990s, shooting film seriously since the year 2000. Kosmo Foto was launched in 2012 and has since become a film brand, with the release of my first films Kosmo Foto Mono 35mm (2017) and Kosmo Foto Mono 120 (2019).
I’m doing everything I can to promote film photography in the 21st Century, and help it survive and thrive. If you want to write something for Kosmo Foto, please drop me a line at foto.dowling@gmail.com.
Not being funny, but are you sure that is panoramic?
It look’s to me as though it is just cutting the top off of the 22mm wide angle…
I think Vivitar had a similar product at one point…