Lomography has announced a new 110 film camera called the Lomomatic 110.
The Lomomatic 110 is not based on any of the Austrian company’s previous lo-fi camera design but resembles some of the miniature 110 cameras produced by various camera manufacturers during the 1970s and 80s.
Launched on Wednesday (6 March), it features automatic exposure like the company’s famous LC-A camera, a 23mm Minitar glass lens, two apertures and manual ISO settings.
The camera is available in two different editions – including one called the ‘Golden Gate’ – and is accompanied by a matching flash.
The Lomomatic 110 is available to buy now through the Lomography Shop and costs £149 in the UK for a full edition which includes the flash and a metal film can for storing films.
The Golden Gate edition without flash costs £89, and £109 with the flash included.
Lomography said in a press release: “Featuring a glass lens, automatic exposure, two aperture modes and controllable ISO settings, this is the most trusted 110 camera for seasoned photographers and a nostalgic voyage for those yearning for the grand old days of 110 pocket film.”
You can see some example images taken on the camera here.
“The 110 format is important to us – it’s an exciting format offering a unique shooting experience. Our mission has always been, and remains, to keep film alive. That’s why we brought the 110 format back to life in 2012 and are currently the only producer of new 110 film and cameras. The Lomomatic 110 represents our next step in 110 photography, with the production of a premium new camera that will allow photographers of all abilities and experience levels to get sharp, creative and reliable results on 110 film.”
It continued: “With an innovative sliding mechanism, this portable pleasure can squeeze into any space for crazy Lomographic perspectives, capturing a slice of life on 110 film. Designed for everyday photography, it’s easy for anyone to use! For those less familiar with the 110 format, we’ve created a dedicated page all about 110 including tips and tricks for mastering creative techniques as well as a list of places to get 110 film developed.”
The camera resembles a small 110 model inspired by the classic Minox small-format camera like the Rollei A110 or the Voigtlander Vitoret.
Kosmo Foto will bring you a test report of the camera in the coming weeks.
I'm a New Zealander who has been living in London since the mid-1990s, shooting film seriously since the year 2000. Kosmo Foto was launched in 2012 and has since become a film brand, with the release of my first films Kosmo Foto Mono 35mm (2017) and Kosmo Foto Mono 120 (2019).
I’m doing everything I can to promote film photography in the 21st Century, and help it survive and thrive. If you want to write something for Kosmo Foto, please drop me a line at foto.dowling@gmail.com.
This reminds me of the spy cameras – if Sean Connery was still alive he would remember
The Minox uses 9.2mm film and not 16mm. I carry one in my pocket everyday.
Ooops – a very good point. I’ll correct that.
I just bought a roll of 110 Lomography film because I was purchasing a Minox 110S camera off eBay. Unfortunately, the shutter wouldn’t work (it was almost 50 years old). Then I started looking at some of the Rollei 110 cameras and most of them had something wrong or they couldn’t have tested them and they were being sold “as is”. So I was interested in this new camera from Lomography. It’s metal, very small, an adjustment for focus and aperture, and has a tiny flash.It looks like a slightly larger version of the Minox spy cameras, and smaller than the Minox 110S I had tried to purchase. Since it’s a new camera, I can assume it will work and have a warranty. I think I will probably buy one. It would be a shame for me not to use the 110 roll I bought.