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Two LOMOgraphy Apparat cameras (Pic: LOMOgraphy)
The new cameras sport a 21mm wide-angle lens and feature coloured gels for the integral flash (All pics courtesy LOMOgraphy)

LOMOgraphy is launching a new 35mm wide-angle film camera featuring a 21mm lens and three special lens attachments.

The new camera – called the LOMOApparat – features a close-up lens, a kaleidoscopic lens and a Splitzer lens.

“Photographers of all abilities and experience levels will be able to enjoy shooting with this compact and lightweight camera. Delivering the classic analogue character of vignetting, high contrast, saturation and film grain – it’s perfect for any adventure,” LOMOgraphy said.

The camera features an integral flash which can be adapted with colour gels.

The new model, named after the French and Russian word for “camera”, has the following features, according to LOMOgraphy:

  • Fit every adventure in the frame with a 21 mm wide-angle lens
  • With fixed settings for super simple snapping anywhere, anytime
  • Packed with creative features to guide you through the analogue world
  • Snap around the clock with a clever built-in flash & interchangeable coloured gel filter design
  • Use the close-up lens attachment to get closer…and closer (0.2 m!)
  • Try the kaleidoscope lens attachment for unpredictable, experimental effects
  • Experiment with the Splitzer lens attachment for unique multiple exposure composition
  • Shoot long exposures & multiple exposures with the flick of a switch

It added: “The camera will be available in two editions – a classic black leather design and a real Italian leather Neubau edition with a bold turquoise trip.”

The cameras, which features a single shutter speed as well as B, are priced at £89 for the black version and £99 for the leather model, and will ship in time for Christmas, LOMOgraphy said.

The new camera features some retro touches in keeping with LOMOgraphy’s Soviet-inspired past – the Apparat has the boxy looks of an 80s-era Soviet compact camera like the Elikon series from BeLOMO in Minsk, while the lens also appears to come with a rectangular lens hood often seen on Leica M-mount lenses.

You can see pictures taken on pre-production examples of the new camera in the gallery below:

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Stephen Dowling
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amigo toro
amigo toro
11 months ago

It looks like a good idea – I love the 21mm lens especially. I’m concerned about the price, which is significally more than the LOMOsimple point & shoot but that presumably includes the lenses (perhaps a lower-priced package without the lenses may be better?)