Film Washi founder Lomig Perrotin has unveiled the new packaging for his range of hand-coated films.
Film Washi, based in Saint-Nazaire in France, is the world’s smallest independent producer of black-and-white films. It began life in 2013, with Perrotin releasing W, a black-and-white handcrafted film hand-coated on a traditional Japanese paper known as Washi.
Having just celebrated its fifth anniversary, Film Washi now makes some 10,000 rolls of film a year and has a range of eight different films.
In an exclusive interview, Perrrotin told Kosmo Foto about reasons behind this packaging upgrade.
“Back in 2013 when I launched Film Washi with only the W-120 film, I remember spending evening watching television and wrapping my rolls in Manila paper with home-made flour-based glue (see attached pictures). At the time I was producing around like 50 rolls per month but slowly the demand for my films grew bigger and the paper & glue option become not possible anymore.
“Then, while discussing with my supplier of plastic black bags for sheet-films, I find out he could provide me custom small black pouch to package both 120 & 135 films, this was a huge step and I am still using these for my range of handcoated films. Meanwhile I get direct contact with classic 135 black plastic boxes manufacturer and begin to use it for my specialty films.
“This is a very good option regarding the workflow I now have (I made 10,000 films in 2018), but I felt that was making my films looks like regular films which they are not. Special films need special packaging and I want my customers to be proud to show off their Film Washi.
“So I looked for other options with my supplier and decide to switch the black boxes for a red ones, while keeping the black cap to have a red and black combo: for me it seems to be the classic colours to evoke analogue photography and I hope you will like it too! T
“This was also the occasion to work on the labels… believe it or not but since I launched Film Washi all my labels was printed by myself with my laser printer… definitely not the best option for workflow! But as I started Film Washi in a closet, everything then was new and it was hard to predict how many films I will produce and I was afraid to order thousands of labels that would not be used. I was a bit over cautious, I must admit that.
“So, almost six years later I can say that the production is stable so I decided to make almost all of my labels by a specialist printer and seize the occasion to make a better looking design.
“For a while you will see old versions of my films in the shops, but since last week, all specialty films (Films A, D, S, F & Z) are packaged with new material and I am really happy with the results, both for product quality and workflow improvement.
“Meanwhile, the handcoated films will continue to be packaged with the black plastic pouch until I still have stock of it, then the 135 V & W films will receive also the new red & black Film Washi colours.”
Film Washi’s films are available across the world from a variety of specialist photographic stores and online distributors – contact Film Washi for details of a dealer near you.
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